Mythic Landing welcomes two new owners, Izzy Bisese and Melissa Hopkins, to lead strategic growth and operational excellence alongside Founder Margaret Rizzo McKelvy.
October 13, 2025 – Mythic Landing, a premier provider of equestrian marketing and business services, is excited to announce the addition of two new owners to the company’s leadership team. Izzy Bisese will step into the role of Chief Marketing Officer, while Melissa Hopkins will take on the role of Chief Operating Officer.
This strategic leadership expansion is designed to position Mythic Landing for long-term growth and continued excellence in client services. With Izzy bringing years of creative strategy and equestrian marketing experience, and Melissa offering deep expertise in logistics, operations, and client coordination, the company is poised to enhance its offerings across the board.
Leadership Commentary
“I’m honored to step into this role and to continue to help Mythic Landing grow and serve our clients to the best of our abilities,” said Izzy Bisese, CMO. “I look forward to many more creative projects that deepen our industry relationships and marketing that delivers results!”
Melissa Hopkins, who brings a wealth of experience in client service and project management, added, “Joining Mythic Landing as COO represents an incredible opportunity to scale the exceptional foundation that’s already been built. I’m energized to help transform our operational excellence into even greater client outcomes and sustainable growth.”
Founder Margaret Rizzo McKelvy reflects on Mythic Landing’s first years, “Over the past 17 years, MLE has grown in ways that I only dreamed of, with so much credit going to the brilliant women I have worked alongside since the beginning. Having both Melissa and Izzy join me as co-owners is the logical next step to ensure that we’re able to continue growing in a thoughtful way while ensuring clients continue to receive the personalized service that defines our company.”
New Roles, Same Mission
As CMO, Izzy will oversee all marketing strategy, branding, and client promotion. Melissa, as COO, will lead client onboarding, scheduling, and day-to-day team operations. Together with founder Margaret McKelvy Rizzo, the new leadership team will continue to deliver the polished, responsive, and rider-focused services Mythic Landing is known for.
This expansion marks a new era for the company, as it continues to grow its roster of top equestrian professionals across the U.S.
About Mythic Landing
Founded in 2007, Mythic Landing provides strategic marketing, business consulting, and administrative services for equestrian professionals, helping riders and barn owners focus on what they do best—riding and teaching. The team serves clients across disciplines, offering everything from website development and social media marketing to clinic management and client communication support.